Two key players in Griffintown form innovative new partnership

Must Société and NOCA, dynamic actors on the vibrant Griffintown scene, have joined forces to further enhance their presence in the neighbourhood. The venture creates multiple new opportunities to celebrate design and the fine art of living well, offering a lively program of designer workshops, informal cinq à sept gatherings and other events.

Tina Dostie, Marketing Director at DevMcGill; Stéphane Côté, President at DevMcGill and Nicolas Corbeil, Must Société Director

Destined to combine their creative energies, Must Société and Noca share a passion for simple elegance — and a joy in bringing people together in an atmosphere of wellbeing and calm. The spectacular new NOCA showroom at 1551 rue Basin, will soon house a selection of furniture and design items from the Must Société collection.

Must Société

Concept store where to find great curated and affordable design pieces, fresh flowers and outstanding coffee.  Must Société offers an original and evolutive shopping experience.


Creating tomorrow’s living spaces today, DevMcGill has been enhancing Montreal’s urban fabric since 1998, crafting residential spaces that stand out for their unique blend of innovation and sustainability. Informed by collaborative teamwork and the latest in intelligent design, our condominium projects are distinguished by their prime locations and avant-garde architecture.

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